Workbooks CRM Blog

Poll: Which Department Do You Think Should Manage a Company’s Social Media Interactions?

Despite its initial function as a way for friends to socialise online, social media has quickly become an important way for businesses to communicate with their customers; and for those customers to tell businesses what they think about their products and the service they receive from them.

Communication within organisations can be a bit hit and miss. This could be because you’re not using an effective CRM system, but often it’s also down to the people you work with. Some people like to keep what they know and what they are doing to themselves.