Workbooks CRM Blog

Communication within organisations can be a bit hit and miss. This could be because you’re not using an effective CRM system, but often it’s also down to the people you work with. Some people like to keep what they know and what they are doing to themselves.

Ready to invest in a new CRM system, but don’t know where to start?

A recent survey of European and North American businesses revealed that investments in CRM systems are set to boom. Many businesses are either using a system that is more than four years old or don’t have one at all; so it seems like high time for this investment.

Is your CRM broken?

Is the information in your business disjointed; so that you find it difficult to really know what’s going on and what the true cost of your lead to customer cycle is? Not to mention that calculating the ROI of your marketing efforts seems impossible?

You’d think they’d be the best of buddies considering how interdependent they are, but instead it’s a well-known fact that sales and marketing teams just can’t seem to get along. Sales think marketing are fluffy and misguided about what constitutes a lead, while marketing believe that sales have no clue how to follow up on the leads they are handed. A survey conducted by Marketing Sherpa actually supports the sales teams’ views though, as it found that 80% of marketers don’t spend time qualifying leads before passing them to sales.