Workbooks CRM Blog

Sales and marketing should work closely, but sadly, 87% of the terms they use to describe each other are negative. The right CRM can bring their battle to an end!

Every business owner knows that if sales and marketing worked more closely together, more of the leads generated would be converted. But despite this, most businesses don’t have the two teams’ processes joined-up. They work in silos, not sharing information and not really believing that the other team is doing a good job.

Just one aspect of successful Customer Relationship Management, the customer services desk – or any similar point of contact between business and consumer – is the frontline when it comes to providing a satisfactory level of support away from core services. As with all things CRM-related, it can be a delicate balancing act ensuring all customers are dealt with in a way that reflects well upon the business, even in the face of more "unorthodox" requests.

You’d think they’d be the best of buddies considering how interdependent they are, but instead it’s a well-known fact that sales and marketing teams just can’t seem to get along. Sales think marketing are fluffy and misguided about what constitutes a lead, while marketing believe that sales have no clue how to follow up on the leads they are handed. A survey conducted by Marketing Sherpa actually supports the sales teams’ views though, as it found that 80% of marketers don’t spend time qualifying leads before passing them to sales.